Creative Direction & Styling

Animal from Within

Inspired by Seán McGirr’s debut collection for McQueen Fall 2024, this shoot explores the raw energy and untamed spirit that the designer captured through bold colors, striking shapes, and nature-infused backgrounds. Drawing from the campaign’s outdoor imagery, we wanted to channel the concept of tapping into one's inner animal—both as an artist and as a human. The shoot focuses on embodying this fierce energy through animalistic posing, dynamic movement, and styling that incorporates bold animal prints. With each frame, we wanted to evoke a sense of primal strength and freedom, showcasing the model as a powerful force of nature, connected to both the wild and the human experience. The result is a celebration of self-expression, where fashion becomes a vehicle for unleashing the animal within.